Purpose

These editorial guidelines are designed to ensure consistency, accuracy, and professionalism across all content published on the William Holgate Architects website. Our aim is to effectively communicate our expertise, values, and services to our audience while fostering trust and credibility.

modern architecture rendition of a building

Tone and Style

  • Professional yet Approachable: Maintain a professional tone that reflects our expertise in architecture, but ensure content is accessible and engaging to all audience segments, from potential clients to industry peers.
  • Clear and Concise: Use clear, straightforward language. Avoid jargon and technical terms that might not be familiar to all readers, providing explanations where necessary.
  • Positive and Inspirational: Highlight the innovative and creative aspects of our work. Inspire readers with our designs, projects, and architectural solutions.

Audience

Understand our audience primarily consists of potential clients, current clients, industry professionals, and architecture enthusiasts. Content should be tailored to meet their interests, answer their questions, and provide valuable insights into architecture and design.

Content Categories

  • Project Showcases: Feature completed and ongoing projects, emphasizing the design philosophy, challenges overcome, and the value delivered to the client.
  • Industry Insights: Share observations on architectural trends, sustainable design practices, and technological advancements in architecture.
  • Firm News: Include updates about our firm, awards, recognitions, and community involvement.
  • Guides and Tips: Provide actionable advice for clients planning to undertake architectural projects, including steps in the design process, how to choose an architect, and more.

architectural two floored house

Accuracy and Verification

Ensure all factual information, including statistics, dates, and project details, is accurate and verified. Cite sources where applicable.

Originality

Content should be original and not previously published. Plagiarism is strictly prohibited, and all sources must be credited appropriately.

Visual Content

  • Use high-quality images and videos relevant to the content.
  • Ensure we have the rights to use all visual content or that it is appropriately licensed or credited.
  • Visual content should complement and enhance the textual content, providing a visually engaging user experience.

SEO Best Practices

  • Incorporate relevant keywords naturally into the content to improve search engine visibility.
  • Use headings, subheadings, and bullet points to structure articles for easy reading.
  • Include meta descriptions and title tags that accurately reflect the content of each page.

office fitout London

Legal Compliance

  • Adhere to copyright laws, ensuring we have the right to use any text, images, or other media.
  • Include disclaimers where necessary, especially when offering advice.
  • Respect privacy laws, ensuring any personal data shared in case studies or testimonials is done with consent.

Review and Approval Process

  • All content must be reviewed by the designated editor for adherence to these guidelines, accuracy, and quality before publication.
  • Content may require revisions; feedback should be addressed promptly and constructively.
  • The final approval will be given by a senior member of the firm or the marketing team leader.

Updates and Revisions

Regularly review and update content to ensure it remains accurate, relevant, and reflective of the latest industry standards and practices.